2013
The founders of TAIRO International use their experience as a fragrance and cosmetics distributor and create a company dedicated to distributing consumer products for the local Caribbean markets.
2014
SOMAR is appointed distributor for OPI professional, a Coty brand, for salons in the Caribbean region.
2015
SOMAR is appointed distributor for Moroccanoil and Wella hair care group for the region.
2016
SOMAR is appointed distributor for Coty brands’ Cover Girl and Max Factor.
2017
SOMAR is appointed distributor for Revlon, a Coty brand, in Aruba.
2018
SOMAR is appointed distributor for Clairol Retail and Energizer batteries in the region.
2020
Wella Company expands its portfolio by acquiring Coty brands, OPI Professional, Wella, and Clairol.
2021
Coty launched a vegan formulation for the Covergirl Clean fresh collection as a part of its sustainability strategy.